Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with 37,881 restaurants in 98 countries and territories as of November 7, 2012. It is the largest single-brand restaurant chain globally and is the second largest restaurant operator globally after Yum! Brands (over 37,000 locations).

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$6 Meal Deal

Subway's new $6 deal includes drink, chips

Fast-food's magic price point — widely regarded as $5 — may be about to jump to $6.

Subway, which created the $5 Footlong deal as a way to entice customers during the heart of the recession, on Saturday will nationally roll out a new value meal twist. This one, dubbed Simple $6 Menu, features six of its core sandwiches that will be sold in 6 inch versions along with a 21 ounce fountain drink and bag of chips for $6.

The subs in the deal:

  • Sweet Onion Chicken Teriyaki
  • Italian BMT
  • Turkey Breast
  • Tuna
  • Black Forest Ham
  • Meatball Marinara 

All of these rank among the chain's 10 best-selling sandwiches, says Pace. The Simple $6 Menu will be available in Subway's 26,908 U.S. locations.

The action comes at a time that competitive value deals across the fast food industry have snipped away business from Subway. While the move does not replace future $5 Footlong deals at Subway, it does add a second level of value offerings to a chain eager to attract Millennial customers who demand value.